Perry Marshall is the King of Adwords and if you watch this video, you will understand why. If you are into Pay Per Click Marketing or thinking about ‘dabbling’ in Adwords, this is a MUST WATCH video for you.
Even though there have been major changes in Google Adwords since this presentation was made, the basics of Pay Per Click Marketing still hold true.
a. Your ad should be relevant to the keyword searched on Google.
b. Your landing page should be consistent with your ad message and provide good user experience.
So basically you are expected to deliver what you promise in your ad.
If you are seriously interested in learning Adwords right, then you should buy Perry’s ‘Definitive Guide to Adwords’ This book is priceless and no matter which level of marketer you consider yourself to be in Adwords, you will invariably learn something that you did not know before.
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