TWEAK and Flip Information Products
Here’s another way to profit from information products without having to deal with the product creation yourself.
Namely, by buying, tweaking and then reselling products that come with product label rights (PLR).
PLR products are those products where you purchase the right to modify the product and, generally, do with it as you please (as long as you follow the terms of your PLR license).
That means you usually can modify the product, break it up, add it to another PLR product, change the format (e.g., create an audio product or a physical product), sell it, give it away, etc.
Now here’s why this can be so extraordinarily profitable…
Even though 20, 200 or even 500 people might have the rights to this same product, very few of them will actually take any action.
Of those that take action, most will simply use the PLR product as-is, without any modifications whatsoever.
However, all you have to do is invest an hour or so of your time to modify the product, thereby creating a new, unique product.
Then you can change the title, create new ecover graphics and tweak the sales letter.
The best part?
That one hour you invested eliminated all your direct competition, because you’re selling a unique product!
Quick Tip: You don’t even have to rework the product yourself. Visit elance.com or similar to find a competent freelancer willing to rewrite and tweak PLR content. Some will do it for just a few pennies per word.
Here’s how to make this profit plan work for you:
1. Start by finding a hungry niche market.
Once you do that, then find out what they’re already buying. As usual, there’s no reason to innovate when you can latch onto a profit from a “sure thing.”
2. Find PLR content similar to what your niche is already buying.
Search Google for your keywords alongside the word “PLR” or similar. So, for example, “weight loss PLR.”
3. Tweak the content.
Minimally, that means rewrite the introduction, rewrite the conclusion, rename the chapters and create a new title. Ideally, you should also add to or otherwise modify the content to make it your own.
Quick Tip: You may also “nichefy” the content, which means you tweak it to speak directly to a niche market. So a general weight loss book could become “safe weight loss for teenagers.”
To get the most benefit from your PLR investment, you can keep modifying the product to spawn dozens of new products aimed at different niches.
So your weight loss book might also be tweaked to target new moms, senior citizens, sedentary office workers, people in wheelchairs and so on!
4. Set up a lead capture system and sales funnel.
You may pull in a tidy up front profit from your PLR content, but the real money lays hidden in the backend. That means you should always be selling more products to your existing customers.
You can keep selling PLR content, of course. You can even set up a membership site to tap into the backend income effortlessly!
5. Create a sales letter – or tweak the sales letter includes in the package.
And then…
6. Drive traffic to your site
As you can see, this is an extremely fast and easy way to start making money.
Whereas it might take you weeks or even months to create your own product and start selling it, you can buy a PLR package in the morning and be making a profit in the afternoon.
#9 – TRADE Products Online
I call this little $10,000 a month strategy “trading,” since it not only utilizes common trading marketplaces, but also because the products will only be in your possession for a short amount of time.
You can also think of it as “flipping” products, since you’ll be buying products at a low price and selling for a tidy profit.
You’re probably wondering what types of products you can flip.
If you’ve read the rest of this report, then you already know the answer. Specifically, you need to find a hungry market first… and then give them what they’re already buying!
And as usual, be sure to specialize by focusing on one ravenous niche.
Tip: Not sure what to sell? If you have any interest in antiques and collectibles, then that’s one avenue you might want to pursue. Selling antiques and collectibles is virtually recession proof.
Even if the sales slow for a while, the price almost never goes down (as the general trend for the value of an antique is to rise year after year).
Now, what makes this $10K strategy different from some of the others we’ve talked about are the following two points:
• This strategy focuses solely on physical products.
• You’ll have your phone ringing off the hook with people who want to sell their products to you for dirt cheap!
So, how does it work? Like this:
1. Figure out what products you’re going to sell.
Maybe you’ll sell antique pocket watches, baseball cards, unusual artwork, jewelry or anything else. Find a hungry market who’s already buying these products, and you’re in business.
2. Learn everything you can about these products…
especially if they’re antiques or collectibles. Find out what markings make them extra-rare (and valuable), as well as what can detract from the price. Study eBay closed auctions to get a feel for the price ranges of these products.
3. Find cheap products.
Once you know the minimum these products generally sell for, then seek out products for less than that amount.
Example: If you have know that a certain type of pocket knife sells in a range of $50 to $125, with most selling for around $75, then your job is to buy these knives for LESS than $50.
Here are the best sources to find these products (or to have buyers contacting you):
a. Place an ad on CraigsList. If you’re dealing in small products that are easy to ship, then you can place ads in cities far away from you.
Don’t make the ad about you – make it about the benefits the reader will receive (e.g., “Get cash for your old pocket watches”).
b. Place want ads in your local paper.
c. Place want ad flyers in your neighborhood.
d. Ask for referrals from everyone you know, especially those who’ve sold something to you in the past.
e. Go to local rummage sales, flea markets and estate auctions.
f. Search online auctions (like eBay or even niche auctions) for mislabeled products, misspelled products, products with poor descriptions or pictures, etc. You can pick up bargain-priced products that you can quickly flip for a profit.
Once you have the products in hand, all you have to do is take good pictures of them, write compelling auction descriptions and immediately flip them on eBay, niche auction sites, Yahoo! Auctions, or even on CraigsList.org.
Once you’ve built up a buyer’s list, then you can start selling these products directly to your list.
#10 – TURN Cheap Products into Cash Cows
This strategy is similar to the former strategy in that your goal is to buy products for cheap and sell them for a tidy profit. The difference is –
You’re going to focus on regular products rather than antiques or collectibles, and you’ll be buying these products from different sources.
Here’s the key:
You’re going to buy liquidated merchandise, closeouts, overstocks or other heavily discounted merchandise. Then you’ll sell them individually to consumer or in bulk to another merchant.
The best part about this $10K per month strategy is that it’s recession proof.
Indeed, it actually works better in tough economic times, because there are always stores liquidating their stock and going out of business. You can turn their bankruptcies and misfortunes into your cash cows!
Here’s how to do it:
a. Search for sources online by using search terms like “liquidations” and “closeouts.”
One source is the “Closeout News,” which is a subscription based print publication. There are also ads on their websites.
b. Check eBay for merchants selling products in bulk.
You can usually get bulk products much cheaper per piece than if you bought them individually.
c. Keep an eye on your local region for companies going out of business.
But here’s the secret most people won’t tell you – don’t just look for retail stores with regular merchandise you can resell…
Remember, every type of business will have items they need to get rid of – from office furniture to office supplies. And even the retail stores will have fixtures and other items besides their inventory.
You can walk in, talk to the owner, and make a cash offer for everything.
Once you have your discounted products in hand, there are several ways you can make a profit (depending on the product and how many pieces you have):
a. Sell the products individually to consumers through your classified ads, CraigsList or eBay.
If you received a deep discount, you’ll likely be able to offer the product at a discount to your customers as well (while still making a nice profit for yourself).
b. Sell online in bulk to another merchant (again, through eBay or a classified site).
You won’t make as much money as when you sell them individually, but it also won’t be as much hassle (and you’ll recoup your investment and pocket a profit faster).
c. Sell the products at a wholesale price to your local merchants.
If you purchased the products below wholesale price, then you can sell them at wholesale price to local merchants. It’s a win-win situation – you make money flipping the products quickly, and the merchant ultimately makes more money too.
d. Arrange to sell the products on consignment with local merchants.
You may even make an arrangement to set up and maintain a display in one or more local stores, where you and the merchant share the profits.
e. Get a table at your local flea market and sell the products.
If you have any high-traffic flea markets in your area, you may find it highly lucrative to rent a regular table and sell your wares all summer long (or all year long, if it’s an indoor market).
These are just a few ideas to get you started buying cheap products and selling them for a profit.
But it’s actually just the tip of the iceberg.
Don’t let the simplicity fool you, because there are people doing this part time (just a few hours per week) and pulling in a six figure income.
Imagine how much money you could make if you did it full time!
Conclusion: Pick Your Cash Cow!
