In the previous article, we discussed writing your way to a steady online income. In this article, let’s explore two more strategies- Teaming Up With Other Marketers and Taping Into The Backend
#2 – TEAM Up With Other Marketers
If you like the idea of making a lot of money, but you do not like the idea of creating your own products, then –
You may want to consider affiliate marketing.
Affiliate marketing is when two marketers come together – one with a product and one with an audience – and they split the profits on any sales they make together.
The affiliate sends traffic to the product creator’s sales page, and the product creator closes the sale and gives a commission to the affiliate for every paid referral.
You can become an affiliate for nearly anything – from Dell computers to beer-making machines to books and products on sites like Amazon.
However, when you’re an affiliate for physical products, you generally receive a small commission – perhaps only 5% or 10%. That means if you’re selling a $100 product, you’ll only get $5 or $10 for every paid referral you send to the merchant.
Important: Don’t discard affiliate marketing just yet.
You see, if you promote downloadable products like ebooks, you can get as much as 50%, 75% or even a full 100% commission for every product you sell!
Now imagine those sorts of commissions on a $100 product, and you can see how the money will pile up pretty quickly in your bank account!
Here’s an overview of how to make your fortune with affiliate marketing:
1. Find a hungry market.
Some people find a product and then go looking for a market. A better way to do it is to find a hungry market that’s flush with cash first (because finding a product is the easy part).
2. Find out what this market is already buying.
The easiest way to make money online is to sell what people are already buying.
3. Find suitable products.
Go to Clickbank.com to browse for affiliate products that are similar to what the market is already buying. Be sure to read the products and research the merchant to make sure you’re dealing with a good merchant.
4. Set up a lead-capture page.
NEVER send your leads straight to the merchant’s page. Instead, set up an autoresponder series and a related freebie (like a free ebook) to get all leads on your mailing list. THEN you can recommend that those on your mailing list purchase certain products.
5. Start sending traffic to your lead capture page.
You can generate traffic by using pay per click marketing, search engine optimization, article marketing, blogging, social media marketing, forum marketing, viral marketing and similar strategies.
That’s it! Just build a list of targeted buyers, find affiliate products that solve their problems, and recommend those products.
Just like that, you’re on a path to generating a steady online income.
#3 – TAP into the Backend Automatically
As you’ve already discovered from the previous two paths to riches, the money isn’t in your products… it’s in your list.
And the easiest money you’ll ever make is by selling more products and more expensive products to your existing customers (i.e., sell on the “backend” of your business).
Smart marketers spend considerable amounts of time building their sales funnels (backend sales systems).
They know the hard part is getting the prospect into the funnel – but once the prospect starts buying, they’ll continue to buy provided you’re solving their problems and giving them a good buying experience.
And so savvy marketers are constantly coming up with new ideas, creating new products, and figuring out ways to convert their existing customers into repeat buyers.
Now imagine if you could sell a product to your customer once… and then do so automatically every month after that, with no additional persuasion on your part.
Would that make it easier for you to run your business? And would you be able to make a whole lot more money? Yes and yes!
Fortunately, there already exists a way for you to tap into the backend income automatically and effortlessly.
Namely, by creating a monthly membership site.
Here’s the idea – instead of selling a new product to your customers every month, you set up a membership site with a monthly fee. Your customers are billed automatically.
And all you have to do is update the site once a month. You can even outsource this task, meaning you’re earning a residual income almost on autopilot!
Just imagine setting up a membership site with a $20 monthly fee and getting just 500 customers. Each and every month your payment processor rebills these customers, and you earn another fast $10,000!
Here are just a few ideas for membership sites you could set up:
a. A site that offers a service, like web hosting.
Or you could offer something like sales letter critiques or college essay critiques.
b. A site that offers lessons on a topic.
For example, you could have a six-month or twelve-month course on how to get an online business up and running. Or you could offer a course on something like how to do home repairs and maintenance.
c. A site that offers a new product each month.
Think of Time Life books here or the “Wine of the Month” club. Every month the customer receives a new product, and it doesn’t have to be a physical product. It could be a series of related ebooks – perhaps “how to” nonfiction books, or a “romance ebook of the month” club!
Those are just a few ideas. You’ve no doubt been apart of some of these sites, such as sites that deliver new software to its members every month, sites that offer large discounts on niche products, sites that offer private label rights (PLR) products to resell, and so on.
All you have to do to get started is:
1) Choose a hungry niche.
2) Find out what they’re already buying and what they want.
3) Set up a membership script and payment processor.
4) Set up a squeeze page and a sales page.
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